Paraíso Taquería & Mezcalería
Located in Capitol Hill, Paraíso Taquería & Mezcalería offers a creative cuisine inspired by the streets and home kitchens of Mexico. I helped them with the restaurant opening and leading the marketing department — shaping brand strategy, driving guest engagement, and supporting the restaurant’s ongoing growth.
Expertise & Contributions: strategy and brand positioning, marketing plan development, content creation and photo direction, graphic and website design, GMB and local SEO, social media management and paid social ads, influencer programs and partnerships, email marketing and loyalty initiatives, event activations and community collaborations, analytics and performance reporting.