JINYA Ramen Bar
A modern take on Japanese dining, JINYA is best known for its signature ramen made from broths simmered in-house for 20 hours. I lead marketing for 14+ locations across the DMV, Georgia, and South Carolina — partnering with agencies, local teams, landlords, and headquarters to generate awareness, increase guest visits, and drive sustained revenue growth.
Expertise & Contributions: marketing strategy and campaign execution, paid advertising and PR initiatives, influencer programs and brand partnerships, event activations and community engagement, third-party platform growth, analytics and performance reporting, launch of multiple new store openings.