New Endeavors By Women

New Endeavors by Women is a nonprofit located in Washington D.C. that partners with homeless women to create new futures. They needed to attract new donors and diversify funding since they were heavily relying on government funds. Plus, they had a great number of personal testimonials and content but did not have a consistent messaging through its communication channels. I helped them develop captivating messages to magnify NEW’s appeal, increasing engagement among supporters and expanding their reach in Washington, D.C.

Expertise: primary and secondary research, competitive analysis, target audience & personas, north-star messaging, strategic storytelling.