Geedunk

Geedunk is a women-led and socially-conscious startup, based in Virginia, that produces food bars made with cricket powder. I helped them understand the food bars and edible insects market, gave them strategic recommendations, and built an innovative campaign based on consumer insights to break with the cultural barrier by educating consumers and encouraging them to try the bars. 

Expertise: primary and secondary research, competitive analysis, target audience & personas, marketing strategy, marketing campaign plan.