Urbanica Hotels

Urbanica is a hospitality firm committed to bringing together the best in location, design, culinary and personalized guest experience for a reasonable rate. Having an ambitious expansion plan ahead, I helped them set-up the marketing department and build a holistic marketing plan to launch new venues and strengthen their positioning, while maximizing revenue. 

Expertise: brand strategy & brand identity, marketing plan, content creation, photo & video direction, website redesign, social media strategy, search engine optimization, influencers program, email marketing, public relations, partnerships & events, reporting & analytics.